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Jaylen Brown Embraces Viral Hair-Residue Clips, Announces Nutrafol Partnership

He frames the episode as motivation, pointing to hair thinning linked to championship pressure.

Overview

  • Brown told People he was briefly embarrassed by videos of his hairspray leaving marks on opponents before leaning into it with the line “the residue of a champion.”
  • He said rivals should feel grateful he “left [his] mark” and added he would repeat the behavior if it helps his mindset, even vowing to “rub [his] hair on three more teams.”
  • He revealed hair thinning began one to two years ago and said he partnered with Nutrafol to address it and to normalize conversations about hair loss.
  • Brown linked the issue in part to the stress of winning the 2024 title and facing expectations to win again, describing that pressure as making a season feel like failure without a championship.
  • Heavy reported the first high-profile residue moment occurred Oct. 24 against the Knicks and that Brown said the public reaction fueled him, noting he scored 40 points in the next game.