Overview
- MAC Cosmetics confirmed on Tuesday that Jayden James is the cover star of its relaunched digital editorial MACzine and appears in a campaign holding the brand’s Fix+ setting spray, with Global Creative Director Nicola Formichetti praising his creative instincts.
- The MACzine cover follows the visibility boost Jayden and his brother Sean got from walking Vetements’ runway at Paris Men’s Fashion Week in June, a moment outlets say helped launch his fashion profile.
- Jayden, 19, told the magazine he keeps skin care simple and credited his girlfriend with doing most of his routine while praising Fix+ for hydration and scent.
- He is also pursuing music privately with his brother and said he will release material publicly “when he’s ready,” while attending MAC events such as the House of Glass in Los Angeles this summer.
- Several outlets report that the brothers’ rising public profiles have coincided with warmer family contact with Britney Spears, including her sending flowers around their Vetements appearance, and the MAC placement could extend Jayden’s crossover from runway to commercial beauty work.