Overview
- Regina Jackson will manage Daniels as he launches a personal production banner and scales off-field ventures.
- The plan targets original media, brand collaborations and equity-driven business opportunities.
- 3 Arts Sports operates within 3 Arts Entertainment, a Lionsgate division with established production relationships.
- The signing follows 3 Arts Entertainment’s acquisition and rebrand of A&A Management and the hiring of executive Shey Olaoshebikan.
- Daniels joins a roster that includes Travis Kelce and Myles Garrett after winning the 2023 Heisman Trophy and the 2024 NFL Rookie of the Year award.