Overview
- Lamarque convened about 700 leaders in Ciudad Obregón to call for unity, grassroots organization and immediate readiness to govern without improvisation.
- Earlier in the tour he visited the General de Uniformes textile plant, spoke with roughly 100 workers and noted the factory’s 120‑person staff of which nearly 100 are women.
- He held a meeting with presidents (mayors) of the Sierra de Sonora to listen to municipal needs and to link local priorities to the movement that founded Morena in the state.
- Lamarque met with regional journalist collectives to discuss open communication and freedom of expression as part of maintaining close ties with communities.
- He framed his working‑class background and managerial experience—starting work at 17 and later supervising about 80 people—as the basis for helping build the territorial networks needed across Sonora’s 72 municipalities.