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Javier Hernandez Tells Women to ‘Maintain the Home’ and Embrace Traditional Roles

The former Mexico striker has faced intense social media criticism after posting two Instagram videos arguing that women are eroding masculinity

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Overview

  • On July 17, Hernandez questioned why household chores are considered “patriarchal oppression” in an Instagram video that drew early criticism.
  • The next day he urged women to “embrace your feminine energy” by nurturing, multiplying, cleaning and maintaining the home, warning that society was eroding masculinity.
  • His posts have prompted widespread backlash online, with fans and commentators denouncing his comments as outdated and sexist.
  • Hernandez has not issued a public apology and continues training with Liga MX side Guadalajara despite the backlash.
  • The 37-year-old Mexico all-time leading scorer split from his wife Sarah Kohan in 2021 and has cited personal and philosophical reflections during his reduced playing time.