Jason Momoa Stars in New Guinness Ad Campaign Celebrating Irish Heritage

The Aquaman actor co-directs and features in a humorous ad for Guinness, revealing his Irish ancestry and promoting inclusivity.

Jason Momoa collaborates with Guinness on a new ad campaign titled 'Lovely Day,' celebrating his discovery of Irish ancestry.
The campaign, co-directed by Momoa, aims to introduce Guinness to a new generation and celebrate inclusivity across cultures.
Momoa's mother, Coni, also stars in the ad, highlighting the personal connection and family history with the brand.
Guinness reports its best year ever in 2023, with a 9% increase in net sales globally, attributing success to expanded marketing efforts.
The 'Lovely Day' ad will air throughout 2024, including on television and social media, featuring new footage and variations.