Overview
- The ad, which debuted Tuesday, August 18, shows Jason Kelce appearing to urinate into a jar and then breaking into a song asking people to collect and mail urine to AI data centers.
- Liquid Death and Garage Beer sold a 16-ounce "Data Center Coolant Collector" jar for $18 on Liquid Death’s site and included an on-page disclaimer telling customers not to actually mail biological fluids; the product sold out quickly.
- Both brands called the stunt humor-forward and said it was meant to raise awareness about data centers' water demands rather than propose a real engineering fix.
- Reporting places the campaign against broad public opposition to new data centers, citing polling that finds about seven in 10 Americans oppose them and experts who say some facilities can use up to roughly 5 million gallons of water per day for cooling.
- News outlets noted legal, health and logistical barriers to mailing urine, no verified reports that anyone mailed samples, and that the stunt could increase public pressure on operators to expand low-water cooling or treated-wastewater options.