Overview

• Jason Kelce has unveiled an all-American-made collection for his Underdog apparel brand, featuring crewnecks, T-shirts, and caps.
• The new line is produced entirely in the U.S., with cotton sourced from North Carolina and garments finished in California.
• Kelce's brand evolution reflects Philadelphia's underdog spirit and aligns with broader trends in American manufacturing.
• In a playful jab, Jason contrasted his blue-collar aesthetic with brother Travis Kelce’s preference for high-end fashion brands like Gucci.
• The New York Times recognized Underdog for its commitment to U.S. manufacturing, marking a milestone for the brand launched in 2022.