Overview
- Duke University condemned the use of its logo in a suicide-themed scene in The White Lotus, stating it was unapproved and misaligned with the institution's values.
- Jason Isaacs, who wore the Duke T-shirt in the controversial scene, vowed to wear Duke apparel during public appearances and media events.
- Isaacs revealed he suggested the T-shirt idea to the show's costume designer, believing the logo clearance process had been followed.
- Fans from Durham, North Carolina, have supported Isaacs by gifting him Duke T-shirts, further fueling the ongoing public dispute.
- The controversy highlights the tension between trademark rights, artistic expression, and the portrayal of sensitive mental health issues in media.