Overview

• M3GAN 2.0 earned roughly $17–20 million globally on opening weekend, falling far short of the original film’s $181.8 million haul.
• Jason Blum admitted that the studio overestimated fan engagement and misjudged the timing of the sequel’s release.
• Moving the sequel from a January debut to the summer schedule exposed it to stiffer competition and diluted its market impact.
• The franchise’s shift toward action by introducing a military-grade AI character named Amelia failed to resonate with core horror audiences.
• Planned spin-offs and a third installment have been put on hold as Blumhouse reassesses the franchise’s direction.