Jason and Travis Kelce Launch New Cereal Amid Health Criticism

The NFL brothers defend their General Mills collaboration, emphasizing moderation and a balanced lifestyle.

Jason Kelce responded to criticism about the health impact of their new cereal, Kelce Mix.
The cereal combines Cinnamon Toast Crunch, Lucky Charms, and Reese's Puffs, favorites from the Kelce brothers' childhood.
Critics argue the cereal is unhealthy for children, but Jason Kelce emphasized moderation and a balanced diet.
The Kelce Mix cereal will be available nationwide in September, along with limited-edition collectible boxes.
A series of promotional videos featuring the Kelce brothers in cereal-themed challenges will accompany the product launch.