Overview

• The collection releases Friday, Sept. 26 at 11 a.m. ET across Kith shops, regional Kith websites in the U.S., Canada and EU, and the Kith app.
• Alexander channels his George Costanza persona in campaign images, following earlier Kith spots with Seinfeld alumni Jerry Seinfeld and J. B. Smoove.
• Pieces showcase Genuine MLB artwork and retro marks on items like the Coaches Jacket, Pinehurst Sherpa, Nelson Crewneck, Wyona Full‑Zip and AVIREX Flight Jacket.
• Accessories include co-branded New Era headwear and a Yankees-themed K40 Duffle, with home goods such as area rugs, a Kith Backgammon Set, commemorative license plates and tire caps.
• Footwear returns via a tri-branded Clarks Originals 8th St Sunderland in sand and navy, while Kith’s Instagram campaign has drawn enthusiastic fan reactions with Seinfeld call-backs.