Japan's Royal Family Joins Instagram to Engage Younger Audience

In a strategic move to connect with the youth, Japan's imperial family has launched an official Instagram account, showcasing their public duties and personal moments.

Japan's imperial family made their Instagram debut with a series of posts, aiming to present a more accessible image to the public.
The Imperial Household Agency posted 60 photos and five videos of Emperor Naruhito and Empress Masako's recent public appearances.
The initiative seeks to bridge the gap between the royal family and younger generations, leveraging the popularity of Instagram among the youth.
The account, Kunaicho_jp, garnered over 270,000 followers within the first day, indicating a strong public interest.
Concerns over maintaining the monarchy's dignity while engaging on social media were highlighted, alongside the potential for controlling the narrative and combating disinformation.