Japan's Diaper Industry Shifts Focus to Adults Amid Declining Birth Rates

As Japan's birth rate hits a record low, diaper manufacturers pivot to meet the growing demand from the aging population.

Japan's birth rate has fallen for the eighth consecutive year, leading to a strategic shift in the diaper industry.
By 2070, Japan's population is projected to decrease by 30%, with 40% of people aged 65 or older.
Companies like Oji Holdings have halted baby diaper production in Japan to concentrate on adult products.
The adult diaper market in Japan is expected to grow by 16% to 98.9 billion yen by 2027, while the baby diaper market will shrink by 8%.
The Japanese government is implementing measures to address the declining birth rate, including expanding childcare and promoting wage hikes for younger workers.