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Japan’s Anime Industry Hits ¥3.84 Trillion Record as Overseas Sales Take the Lead

AJA’s TIFFCOM briefing points to streaming-driven licensing bundles reshaping how anime earns worldwide.

Overview

  • Total market value reached JPY3.84 trillion (about $25.25 billion) in 2024, according to figures presented by the Association of Japanese Animations at TIFFCOM.
  • Overseas revenue climbed to JPY2.17 trillion, or 56% of the total, up 26% year over year, while domestic income rose 2.8% to JPY1.67 trillion.
  • The anime production market also set a record at JPY466.2 billion, with JPY118.8 billion coming from overseas business.
  • Officials cited growth in licensing to global streamers and bundled deals that package theatrical, streaming, merchandising and event rights for international buyers.
  • Studios outlined export strategies at the TIFFCOM session, with Studio4℃ saying its Annecy-winning feature ChaO is lined up for theatrical release in more than 20 territories, and AJA said its full 2025 report will publish in December.