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Japanese Man Earns $80,000 Annually by Offering Non-Romantic Companionship

Shoji Morimoto, once fired for being unproductive, has turned 'doing nothing' into a thriving career in Japan's rental services industry.

Morimoto said people hire him as they find his presence comforting when they have trouble socialising in some settings
Shoji Morimoto was fired from his job in 2018 for lacking initiative and “not doing anything” of value for the company.

Overview

  • Shoji Morimoto, 41, provides non-romantic companionship by fulfilling requests such as attending events, waiting at marathon finish lines, or simply being present for clients.
  • He receives approximately 1,000 requests annually and adopts a pay-as-you-wish model, earning around $80,000 last year.
  • Morimoto previously charged 10,000 to 30,000 yen ($65 to $195) per session but now lets clients decide his fee, emphasizing the enjoyment of his unconventional work.
  • Japan's rental services industry caters to increasing social isolation, offering temporary companions, friends, or family members for various needs.
  • Experts suggest Morimoto's popularity reflects cultural challenges in Japan, including loneliness and social awkwardness, which drive demand for such services.