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Japanese Automakers Record Massive Tariff Hits, Revise Annual Forecasts

June-quarter results reveal multibillion-yen hits from US duties alongside new measures designed to manage the heavier cost burden

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Toyota vehicles at the Port of Long Beach in Long Beach, California, US, on Friday, April 4, 2025. President Donald Trump blasted China for retaliating against his sweeping tariff plan and vowed his economic policies will never change, as the prospect of a trade war wreaked more havoc on the global economy.
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Overview

  • Mazda forecasts a 145.2 billion yen operating profit hit this year from US import tariffs and swung to a net loss of 42.1 billion yen in April–June after 69.7 billion yen in duty costs
  • Honda said its Q1 operating profit fell 50% to 244.2 billion yen following a 125 billion yen tariff charge, then cut its full-year tariff impact estimate to 450 billion yen and raised its operating profit forecast to 700 billion yen
  • Toyota attributed an 11% drop in June-quarter operating profit to a 450 billion yen tariff hit, warned of a record 1.4 trillion yen annual burden and trimmed its full-year operating income target by 600 billion yen to 3.2 trillion yen
  • A stronger yen compounded the levy impact by eroding overseas earnings and forcing deeper forecast cuts
  • Mazda plans to soften the blow by rerouting shipments, boosting output at its Alabama plant and adjusting volumes, while Honda and Toyota explore local production expansion and pricing strategies to cushion future duties