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Japanese Automakers Post Robust July U.S. Sales Gains Before Tariffs

July saw a rush of U.S. purchases of Japanese vehicles driven by the threat of import duties from the Trump administration.

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Overview

  • Toyota’s U.S. sales climbed 20 percent year-on-year to 218,022 units in July, powered by hybrid pickups and SUVs despite an average $270 price increase.
  • Mazda’s U.S. deliveries rose 13 percent to 45,057 units and Subaru’s gained 5 percent to 54,035, marking their first year-on-year July increases in three months.
  • Honda’s U.S. sales edged up 0.2 percent to 121,017 units, lifted by strong hybrid and electric models even as Acura performance lagged.
  • Consumers accelerated purchases to beat proposed Trump administration import tariffs, and last year’s recall-related production cuts provided a lower comparison base for growth.
  • Nissan’s July U.S. sales figures are expected in late August, and Toyota has raised its 2025 global production forecast to about 10 million vehicles after a record 4.92 million first-half output.