Japanese Actor Ryo Yoshizawa Fired After Drunken Break-In Incident

The popular actor lost his contract with Asahi Breweries after entering a neighbor's apartment while intoxicated, prompting public apologies from both him and his agency.

• Ryo Yoshizawa, a prominent Japanese actor, was dismissed from his role as the face of Asahi Breweries' low-alcohol beer ads following a drunken incident on December 30, 2024.
• Yoshizawa reportedly entered his neighbor's apartment by mistake while intoxicated, later claiming to have no memory of the event and attributing it to a need to use the bathroom.
• Asahi Breweries deemed his actions unacceptable for an alcohol brand representative and announced the termination of his contract on January 7, 2025.
• Yoshizawa and his talent agency, Amuse, issued public apologies to fans, stakeholders, and the affected neighbor, with the actor vacating his apartment shortly after the incident.
• The incident comes as Japan sees a growing trend toward low-alcohol and alcohol-free beverages, particularly among younger consumers.

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