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Japan Unveils Anime-Inspired 2026 World Cup Kit With Adidas

The pop-culture rollout fuses sport with anime aesthetics to energize supporters.

Overview

  • Adidas Japan unveiled the new national team kit Thursday in a 30-second video that blends animation with live action and nods to the Blue Lock series.
  • The campaign features a theme song titled Kira performed by J‑pop singer Ado and composed by Tatsuya Kitani, with a release set for April 22.
  • The jersey keeps Japan’s traditional Samurai blue and adds subtle graphic patterns and updated fabric technology designed to suggest speed and energy.
  • A short film frames a make-believe World Cup final in a modern anime style that underscores a message about moving forward with freedom and ambition.
  • Coverage also lists Japan’s June World Cup fixtures in North America, though reports differ on the opening opponent and venue.