Japan Targets 60 Million Tourists Despite Overtourism Issues

Authorities aim to double visitor numbers while addressing local concerns over overcrowding and etiquette breaches.

Japan attracted over 25 million tourists last year following the lifting of pandemic-era restrictions.
Local governments like Himeji are considering higher fees for foreign visitors to manage wear and tear on heritage sites.
A weak yen has contributed to a surge in tourism, with over 3 million visitors each month for the past three months.
Mount Fuji has implemented crowd-control measures to handle the influx of tourists.
Authorities emphasize the potential of lesser-known destinations to distribute tourist traffic more evenly.