Overview

• Japan recorded 21.5181 million inbound visitors in January–June 2025, marking a 21.0% year-on-year increase and the first half to exceed 20 million arrivals.
• Tourist spending reached a record ¥4.8053 trillion, up 22.9% from a year earlier and approaching the full-year total of 2019.
• A historic depreciation of the yen and the Osaka-Kansai Expo have been cited by authorities as key factors driving the surge in arrivals.
• South Korea led source markets with 4.784 million visitors (7.7% growth), while China saw a 53.5% rise to 4.718 million, surpassing pre-pandemic levels.
• Officials project that if current trends continue, Japan could welcome more than 40 million foreign tourists by the end of 2025.