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JANA Partners and Travis Kelce Take Roughly 9% Stake in Six Flags, Plan Board Engagement

The investor move targets a company grappling with attendance declines, heavy losses, post‑merger turmoil.

Overview

  • JANA Managing Partner Scott Ostfeld disclosed the investment Tuesday at the 13D Monitor Active-Passive Investor Summit, saying the group will seek ways to enhance shareholder value and improve the guest experience.
  • The investor cohort includes Kelce alongside consumer executive Glenn Murphy and technology executive Dave Habiger, forming one of Six Flags’ largest shareholder groups.
  • Six Flags shares jumped 17.7% on the announcement, with an additional 5.1% gain after hours, though the stock remains down sharply this year.
  • The roughly 9% economic interest is valued at about $200 million, according to Wall Street Journal reporting.
  • Six Flags said it appreciates shareholder perspectives as it works to increase attendance and growth, following a 2024 merger with Cedar Fair, falling visitation, significant losses, and a pending CEO departure by year-end.