Overview

• The frozen sandwiches hit 3,000 Walmart stores nationwide on July 14 with a retail price of $5.97 per box.
• Each 74-gram sandwich delivers 10 grams of protein and is free of seed oils, high-fructose corn syrup, dyes and artificial flavors.
• Backed by U.S. soccer star Alex Morgan, NFL players C.J. Stroud and Micah Parsons, Poppi founders and digital creators The LaBrants, Jams leans on athlete endorsements for visibility.
• Manufactured in Ohio and Wisconsin, the brand targets athletes and health-conscious consumers seeking clean-ingredient convenience.
• J. M. Smucker’s Uncrustables dominates with over $1 billion in projected sales by fiscal 2026, setting the stage for head-to-head competition.