Overview

• Jams launched July 14 at over 3,000 Walmart stores and online, selling four-packs for $5.97.
• Each 74-gram crustless sandwich delivers 10 grams of protein and omits seed oils, high-fructose corn syrup and artificial dyes or flavors.
• Available in strawberry and mixed berry varieties, the sandwiches use real-fruit jelly and a nutrition-focused recipe.
• Developer Connor Blakley spent two years and more than 250 iterations to formulate Jams before scaling production in Ohio and Wisconsin.
• Backed by athletes like Alex Morgan, C.J. Stroud and Micah Parsons, the brand seeks to challenge Smucker’s Uncrustables in a segment forecast to hit over $1 billion in sales.