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Jammu Tourism Faces Sharp Decline Following Pahalgam Terror Attack

Hotel cancellations surge and pilgrim numbers plummet as local leaders appeal for restored confidence in peaceful regions like Katra.

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Overview

  • The April 22 terror attack in Pahalgam claimed 26 lives, marking the deadliest civilian attack in Kashmir since 2019.
  • Hotel bookings in Jammu and Kashmir have dropped by 35–37%, with cancellations continuing to rise.
  • Pilgrim numbers in Katra, a major pilgrimage hub, have fallen from 45,000 to 20,000–22,000 daily, despite the region remaining peaceful.
  • Rakesh Wazir, president of the Hotel and Restaurant Association in Katra, urged tourists to reassess safety perceptions, emphasizing that many areas remain unaffected.
  • Heightened security measures include the arrest of a man impersonating a registered porter at the Shri Mata Vaishno Devi Shrine.