Overview
- Domestic tourist visits reached 9,592,664 in January–June 2025, marking a significant rebound from post-attack lows.
- Foreign arrivals in the same period totalled 19,570, indicating a gradual return of international travellers.
- Union Tourism Minister Gajendra Singh Shekhawat disclosed the figures in response to parliamentary queries on post-attack recovery.
- The Ministry of Tourism has yet to conduct a formal study on the financial losses suffered by local tourism-dependent businesses following the April 22 Pahalgam terror strike.
- Officials point to promotional campaigns, niche wellness and eco-tourism offerings and heightened security measures including Operation Sindoor to restore confidence in the region.