Overview
- Jamie Oliver Restaurants has formed a formal partnership with Brava Hospitality Group, which is backed by Cain International, to relaunch the brand in the UK.
- The first restaurant is slated for Irving Street in Leicester Square in spring 2026, with a refreshed design drawing on successful international sites.
- Executives say any wider rollout will depend on public response, with a focus on fresh pasta, higher sourcing standards and classics like prawn linguine and Gennaro’s bolognese.
- The UK business entered administration in 2019 after closures that began in 2017, costing around 1,000 jobs, while international franchise locations continued to operate.
- Jamie Oliver says a UK high-street return matters to him personally and that he will oversee menus, sourcing and staff training as Brava targets a sustainable comeback.