Overview
- Bundesliga Media confirmed on Friday that Jamie Vardy’s YouTube channel, Jamie Vardy’s Having a Party, will be an official UK and Ireland broadcaster for seven Friday-night Bundesliga matches this season.
- The package begins with the league opener between Bayern Munich and VfB Stuttgart and will see Vardy host live presentation and reaction coverage for each match.
- Banijay Entertainment and its production label Workerbee will produce the live shows, which reports say will be available free to UK and Ireland viewers on YouTube and will combine the full match feed with studio discussion.
- Vardy, 39, remains a free agent after leaving Cremonese this summer and won the rights ahead of rival bids from outlets including Gary Neville’s The Overlap as he expands a growing media presence.
- The deal follows earlier creator-led arrangements such as Mark Goldbridge’s That’s Football and reflects the Bundesliga’s strategy of pairing live rights with personality-led watchalongs to reach social-first audiences and grow international reach.