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Jamie Vardy Wears Wife's Name on Cremonese Shirt for Serie A Anti-Violence Campaign

The gesture came through #UnRossoAllaViolenza, a league initiative marking the International Day for the Elimination of Violence against Women.

Overview

  • Vardy took the field against Roma at the Stadio Giovanni Zini with "Becky" above his No.10 and a red mark on his cheek.
  • The action formed part of Serie A's A Red to Violence effort in which players replaced surnames with the names of women close to them.
  • Cremonese joined Lazio, Parma, Lecce and Udinese in the coordinated matchday activation, with captain armbands and stadium details branded for the campaign.
  • Vardy, 38, moved to Italy with Rebekah after ending a 13-year Leicester career in May that included Premier League and FA Cup titles.
  • Local reports say he has begun well for Cremonese, with two goals in eight appearances.