Overview
- The first restaurant in the reboot aims to open in London’s Leicester Square in February.
- Oliver has partnered with Brava Hospitality Group in a franchise arrangement that will see him earn a share of the restaurants’ takings rather than operate them directly.
- The chef says he will personally oversee menus, ingredient sourcing, staff training and the restaurants’ design.
- Jamie’s Italian closed its UK sites in 2019 after entering administration, while more than 30 locations continue to trade across 25 countries.
- Oliver describes the mid-market dining landscape as pressured by higher costs and softer demand, and commentators warn the revived concept must beat stronger Italian rivals to gain traction.