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Jamie Oliver to Relaunch Jamie’s Italian in UK With Brava Backing

A Leicester Square opening is planned for next spring with Oliver directly steering menus, sourcing and staff training.

Overview

  • The UK comeback follows the chain’s 2019 administration after expanding to about 40 domestic sites.
  • Brava Hospitality Group, which operates Prezzo, is partnering on the revival and pitches it as a high-street reenergization.
  • The first new UK location is expected in central London’s Leicester Square next spring, according to local reporting.
  • Oliver says he will personally drive culinary development, supply choices and staff preparation for the relaunch.
  • The original Oxford premises remain vacant and there is no confirmation yet on a return to the city or on further UK sites.