Overview

• On Aug. 20, Curtis said the backstage image from her surprise El Capitan appearance was her most-engaged post since revealing the project with Lindsay Lohan.
• The look — a low-cut, off-the-shoulder, safety-pinned costume from the sequel — drew waves of “distracted” comments on Disney’s TikTok and Instagram.
• Curtis presented the moment as good publicity for the movie, writing, “Happy to help spread the joy that our movie serves.”
• Disney’s promotional clip of the outfit helped fuel the virality, with fans praising her appearance and generating memes.
• Freakier Friday opened in theaters on Aug. 8, and coverage notes favorable audience response alongside ongoing box-office returns.