Overview
- ITV is expected to extend the programme to midday from January, according to the Mirror, following an audience share rise of about 8%.
- A tie-in cookbook titled James Martin's Saturday Morning is on sale in hardback from Quadrille at £25.
- Guest chefs including Nathan Outlaw, Asma Khan and Paul Rankin contribute recipes alongside Martin's own in the new book.
- The programme is pre-recorded at Martin's Hampshire home and presented to feel as live, reinforcing a relaxed, home-kitchen atmosphere.
- Martin says recipes are not rehearsed and are often cooked on camera for the first time, as his mother offers blunt post-show critiques of his on-screen look.