Overview
- On ITV's James Martin's Saturday Morning, the host said some farmers he knows had to pour milk away when it would not sell.
- James Martin described the British milk market as brutal for producers during a live conversation with farmer Simon Weaver.
- Simon Weaver said the market rises and falls but reported that prices are currently quite good.
- Weaver added that many dairy farmers have left the sector, leaving fewer producers and less plentiful milk supply.
- The segment aired November 15 from Weaver's Cotswolds farm in Upper Slaughter, with the farmer also supplying ingredients for an Apple and Honey Jalousie, and the episode featured Scarlette and Stuart Douglas plus chefs Tommy Banks and Kenny Atkinson.