Overview

• Spotify launched 11 official character playlists on July 16 to coincide with James Gunn’s new Superman film.
• Fans discover which character they align with by typing “Superman” into Spotify’s search bar for a personalized playlist match.
• Each list is curated by Gunn with a selection of popular songs and opens with a voice-over note explaining the creative choices.
• The main Superman playlist has been updated to include John Murphy and David Fleming’s original film score alongside the curated tracks.
• Thousands of users have shared their character results on social media, making the campaign a trending viral experience.