Spotify launched 11 official character playlists on July 16 to coincide with James Gunn’s new Superman film. Fans discover which character they align with by typing “Superman” into Spotify’s search bar for a personalized playlist match. Each list is curated by Gunn with a selection of popular songs and opens with a voice-over note explaining the creative choices. The main Superman playlist has been updated to include John Murphy and David Fleming’s original film score alongside the curated tracks. Thousands of users have shared their character results on social media, making the campaign a trending viral experience.