Overview

• The running back agreed to a four-year, $48 million extension, with $30 million in guarantees reported by Heavy.
• Through three games, he has 284 rushing yards and four touchdowns as the Bills sit 3-0.
• Cook described the Week 1 comeback over the Ravens as “nuts” and said on The Rich Eisen Show his mindset is to “just keep going.”
• The contract capped a tense negotiation that included a brief training-camp holdout and Hard Knocks coverage.
• Cook’s off-field profile is expanding with a reported Rich Products collaboration on a limited-edition “James Cookie,” a single-source claim not yet widely corroborated.