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James Cameron Rebukes Short Theatrical Window as NetflixWarner Bros. Deal Remains Unsettled

He argues a 17-day run would not let tentpoles reach their box-office potential.

Overview

  • Speaking to Deadline, Cameron said you can't steamroll theatrical out of existence and vowed to oppose efforts that diminish the big-screen experience.
  • Deadline reports Warner has accepted Netflix’s bid, yet the outcome remains in flux because Paramount has launched a hostile takeover attempt.
  • Netflix co-CEO Ted Sarandos has emphasized being pro-theatrical, though Deadline’s sources say he favors roughly a 17-day exclusive window versus the longer timelines exhibitors seek.
  • Cameron stressed that Avatar: Fire and Ash was designed for 3D, large-format viewing as a continuous presentation rather than interrupted home viewing.
  • Avatar: Fire and Ash opens next week, with Deadline reporting expectations of a $100 million-plus domestic debut, and JoBlo noting early reactions skew positive.