Overview

• The “Deep in the Heart of Texas” charm sold out within days of launch, leading James Avery to accept backorders through Aug. 4.
• Facility operations in Kerrville resumed on July 8 to produce the charm, though customers face shipping delays of at least six weeks.
• All proceeds from the charm sales will fund food, shelter, mental health services and other vital needs in flood-ravaged areas.
• The July 4 floods claimed over 100 lives and left scores missing in Texas Hill Country, prompting this and other relief mobilizations.
• The charm fundraiser will continue through Aug. 4 as a key channel for local and community donations to the ongoing recovery.