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JAMA Study Links ‘White Lotus’ Portrayal to 1.6 Million Extra Lorazepam Searches

A peer-reviewed analysis links the show's depiction to a targeted surge in lorazepam queries, prompting calls for safeguards across media, search platforms, clinical practice, regulators.

Overview

  • UC San Diego researchers report that Google searches for lorazepam rose above expected levels for 12 weeks starting after the season three release on 16 February 2025.
  • Queries about how to obtain lorazepam online were about 64% higher than expected, reflecting roughly 30,000 additional searches in that period.
  • No comparable spikes were detected for other benzodiazepines not mentioned in the series, including alprazolam and clonazepam.
  • Experts warn that benzodiazepines carry risks of dependence and dangerous withdrawal, and that illicit online products may be misdosed or contaminated with potent opioids such as nitazenes.
  • The observational study cannot show whether searches led to purchases or harm, and commentators urge best-practice depictions in entertainment, informational prompts on search engines, prescriber and public education, and enforcement against illicit sellers.