Overview
- Pablo Lemus began a work tour in Madrid tied to FITUR 2026 to promote Jalisco as the most Mexican host for the 2026 World Cup and to attract tourism and investment.
- Lemus and tequila regulator Aurelio López Rocha presented the CRT’s Distintivo T to BAKAN, a Madrid restaurant recognized for excellence in tequila culture and responsible service.
- The CRT said at least five additional Spanish establishments will receive Distintivo T certification in the coming months to expand the program’s reach.
- Officials cited 2025 tequila output of more than 583 million liters, up 17% from 2024, with 408 million liters exported to over 120 countries and Spain ranking second in Europe and third worldwide.
- Cultural activations with mariachi and ballet folklórico at Plaza del Callao promoted Jalisco’s identity as Lemus invited fans to visit during World Cup matches such as Spain vs. Uruguay and Mexico vs. Korea.