Overview
- From December 19 to January 4, the state welcomed about 1.582 million visitors, a 4% increase over the prior year.
- The statewide hotel occupancy average reached 62%, up five percentage points from 2024, with four- and five-star properties exceeding 65%.
- Puerto Vallarta drew more than 315,000 visitors, generated over 2,241 million pesos, and averaged 87% occupancy, with top-tier hotels above 90% and peaking at 91% in the final three days of the year.
- December cruise arrivals to Puerto Vallarta rose 18% to 26 ships, carrying more than 73,000 cruise passengers.
- Guadalajara recorded over 622,000 visitors and 1,263 million pesos with 62% occupancy, while Jalisco’s Pueblos Mágicos topped 170,000 visitors and 257.6 million pesos.