Overview

• General Mills announced Thursday that the Eagles quarterback will appear on a limited‑edition Wheaties box recognizing his Super Bowl LIX MVP season.
• Hurts revealed the packaging during a Good Morning America segment with host Robin Roberts.
• Coverage sets the release for November, with CBS reporting nationwide availability and PhillyVoice reporting sales at limited retailers.
• Wheaties executive Emilie Knox praised Hurts as embodying the brand’s champion spirit and commitment to uplifting the next generation.
• The rollout coincided with Philadelphia’s season‑opening festivities, including a home opener and Super Bowl banner events highlighted in local broadcasts.