Overview
- The Brunson family announced the launch of Thirty Third Management Group on Wednesday as a family‑led brand advisory to manage Jalen Brunson’s off‑court business.
- Sandra Brunson was named president, Erica Brunson is director of client services, and Connor Cashaw will lead business development.
- The firm opens with Brunson, his wife Ali Marks Brunson, and his father Rick Brunson as foundational clients.
- Thirty Third has retained Meister Seelig & Schuster as legal counsel and is working with Focus Financial Partners for financial advice as it prepares to recruit outside clients.
- The move formalizes a growing trend of athletes building owned advisory platforms and could shift more sponsorship, media and NIL opportunities toward family‑run firms with an early strategic emphasis on women’s professional sports.