Overview

• Jaguar’s November 2024 overhaul replaced its iconic leaping cat logo with a minimalist wordmark and launched abstract, vehicle-free ads under the “Copy Nothing” slogan.
• The brand discontinued nearly all of its internal combustion models before its electric replacements were market-ready, leaving dealerships without inventory.
• European registrations plunged from 1,961 vehicles in April 2024 to just 49 units in April 2025, a 97.5% collapse.
• Jaguar Land Rover has revised downward its profit forecasts and initiated a global creative review in response to the backlash.
• The company is rebuilding brand credibility and plans to debut its first all-electric lineup, led by the Type 00 concept, in 2026.