Overview

• JLR blamed its £351 million underlying profit tumble in the second quarter on U.S. tariffs and a temporary pause in exports, with a UK–U.S. trade deal cutting levies to 10% on the first 100,000 cars
• The overhaul kicked off last November with a fashion-style ‘Copy Nothing’ campaign, a mirrored ‘J’ badge replacing the classic growler logo and the unveiling of the Type 00 EV concept
• President Trump on Truth Social denounced the campaign as “stupid, and seriously WOKE” and claimed the company was in “absolute turmoil,” joining critics like Elon Musk and Nigel Farage
• Adrian Mardell will retire this November after 35 years at JLR, handing leadership to PB Balaji—currently Tata Motors’ finance chief—who will assume the CEO role
• Jaguar has withdrawn its legacy combustion models and is counting on its first series-production electric vehicles, slated for 2026, to drive its upmarket, all-electric transition