Overview

• Jaguar’s Europe registrations fell from 1,961 to just 49 vehicles in April 2025, marking a 97.5% year-over-year decline.
• Jaguar Land Rover has lowered its profit expectations after the severe drop in sales.
• The November 2024 rebrand replaced the leaping jaguar badge with a minimalist nameplate and launched the abstract “Copy Nothing” campaign without showing any vehicles.
• Production of legacy models including the XE, XF, F-TYPE, I-PACE and E-PACE ended in 2024 ahead of the new electric lineup, leaving dealers with minimal inventory.
• Jaguar’s next-generation electric models, including the Type 00 concept, are scheduled to arrive in 2026.