Jaguar Rebrands with Bold EV Focus and Minimalist Identity

The automaker's strategy includes halting UK sales until 2026, targeting a younger global audience with electric luxury vehicles.

Jaguar's rebrand introduces a minimalist logo and marketing campaign emphasizing diversity and modernity, replacing its iconic leaping cat emblem.
The company plans to shift entirely to electric vehicles, discontinuing UK sales until 2026 when a new luxury EV lineup will debut.
Jaguar aims to appeal to a younger, international demographic, moving away from its traditional Anglosphere customer base.
Critics have labeled the rebrand as alienating and overly 'woke,' drawing comparisons to controversial marketing missteps by other brands like Bud Light.
Jaguar's parent company, Tata-owned JLR, sees this as a long-term strategy to revive profitability, with 85% of future sales expected from new customers.