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18h ago

Jaguar Land Rover Sees 15% Q1 Sales Drop as US Exports Resume Under New Tariff Deal

Resumed shipments follow a UK-US agreement capping duties at 10% for the first 100,000 cars, accelerating JLR’s focus on its most profitable SUV models

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Tata Motors shares rise despite fall in JLR's Q1 sales

Overview

  • Retail sales fell 15% to 94,420 units in the quarter ended June while wholesale volumes declined 11% to 87,286 units.
  • Exports to the US were paused in April after Washington imposed a 25% tariff but restarted in early May under a deal limiting duties to 10% for initial shipments.
  • The planned wind-down of legacy Jaguar models ahead of upcoming electric launches drove steeper falls in the UK market, where wholesale sales plunged 26%.
  • Sales performance diverged regionally with volumes up 21% in MENA, 4.6% overseas and 1% in China versus declines of 12% in North America and 14% in Europe.
  • High-margin SUVs led by Range Rover, Range Rover Sport and Defender made up 77% of wholesale volumes as the company reshapes its model mix.