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3w ago

Jaguar Land Rover Sees 15% Q1 Retail Sales Drop as Model Transition Accelerates

A pause in US exports after new tariffs pushed wholesale volumes down, with JLR cutting its full-year margin forecast as it focuses on high-margin SUVs in preparation for an electric lineup.

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Tata Motors shares rise despite fall in JLR's Q1 sales

Overview

  • Retail sales fell 15% year-on-year to 94,420 units and wholesale shipments declined 11% to 87,286 in Q1 FY26.
  • The wind-down of legacy internal-combustion Jaguar models ahead of new electric launches was a key driver of lower volumes.
  • A 25% US import tariff in April prompted a temporary halt in exports until a UK-US deal capped duties at 10% on 100,000 vehicles.
  • Wholesale volumes dropped 26% in the UK, 12% in North America and 14% in Europe, while rising 21% in MENA and 1% in China.
  • Range Rover, Range Rover Sport and Defender models made up 77% of volumes and JLR trimmed its FY26 EBIT margin forecast to 5–7% from 10%.